Leveraging client expertise in the creation of product concepts
Collaborating with Bath & Body Works' R&D department, I worked as both the sole researcher and designer alongside business and engineering colleagues for a year-long, proprietary project.
The project objective: create a new product line concept
The project objective: create a new product line concept
Though my work with Bath & Body Works is confidential -
I can talk towards the pleasure I had in introducing Design Thinking & Research to a diverse group of partners.
To compliment Discovery Research, I facilitated a Generative Workshop with stakeholders to leverage their expertise & provide deeper client involvement.
I can talk towards the pleasure I had in introducing Design Thinking & Research to a diverse group of partners.
To compliment Discovery Research, I facilitated a Generative Workshop with stakeholders to leverage their expertise & provide deeper client involvement.
The project outcome: the client was pleased with the end product & well-documented process
- eager to pass the work on to their internal teams for review.
- eager to pass the work on to their internal teams for review.
Want to hear more about my process? Contact me @ kyuand@gmail.com
